Social Media – people driven communication

1 out of 6 higher education students are enrolled in online classes
The fastest growing segment on facebook is 55 – 65 year old females
80 % of companies use LinkedIn as their primary tool to find new employees
25% of search results for the World´s top 20 largest brands are links to user generated content
78% of consumers trust peer recommendations
Successful companies listen first, sell second
Successful companies act more like aggregators and content providers than traditional advertisers