Die Kampagnen des Christoph Kolumbus

Überzeugen und Zustimmung finden
oder
was die Fähigkeit zu Überzeugen mit dem Leben und Wirken des Christoph Kolumbus zu tun hat

#kurtgallusschmid #persuasion.ch

Ich hatte das Glück, Kurt Schmid auf einem meiner Wege zu begegnen. Letzte Woche habe ich seinen Persuasion Workshop besucht.

In der Zeit der Informationsüberflutung wird die Fähigkeit zu überzeugen immer wichtiger.

Warum?

Weil man ja nicht alles gelesen haben kann … .  Tatsache!

Ärzte beispielsweise können die Mengen des neu produzierten Wissens nicht mehr aufnehmen. Auch wenn Sie jeden Tag 2 neue Forschungsergebnisse Ihrer Fachbereichs in Ihren Wissenspool aufnehmen, sind sie trotzdem nach einem Jahr viele hundert Jahre hinter dem aktuellen Stand des Wissens.

Ja … soviel Wissen wird produziert und wir – wir alle – leben in einer Zeit, in der es wissenschaftlich bewiesen ist, dass wir die Mengen neuen Wissens nicht mehr bewältigen können.

Es wird zu einer Schlüsselqualifikation, überzeugen und Zustimmung finden zu können. Gerade bei wichtigen Themen, die unsere Gesellschaft und damit uns alle betreffen, ist es essentiell, die notwendige Unterstützung vieler finden zu können, um etwas zu bewegen.

Selten gibt es im Leben Erfahrungen, die wirklich einen bleibenden Eindruck hinterlassen. Erfahrungen, die einen bewegen und befähigen, etwas neu oder anders zu tun oder auch nicht mehr zu tun.

Die Arbeit mit Kurt ist so eine Erfahrung. Sie führt zu praktischen Änderungen im Leben.

Danke Kurt, für die 7 Techniken der Überzeugung – ein Werkzeug, um alle wichtigen Punkte im Auge behalten zu können.

www.persuasion.ch

P.S.:

Sie wollen wissen, was dies alles mit Christoph Kolumbus zu tun hat?

Danke, dass Sie bis hierher weiter gelesen haben.

Kolumbus war zwischen 1484 und 1492, also 8 Jahre lang, unterwegs auf Königshöfen und sonstigen Orten, an denen einflußreiche Persönlichkeiten zu finden waren, die als Geldgeber für seine Entdeckungsreise zu begeistern waren.

Überzeugen ist kein Pitch, sondern eine Kampagne, die 3 bis 6 Monate dauert. Die Regel sagt, dass es mindestens 7 Kontakte sein müssen. Im Zeitalter der digitalen Medien sogar 77 Kontakte.

Erst am 17. April 1492 wurde ein Vertrag zwischen den Monarchen Spaniens und Kolumbus über eine Expedition. Der Vertrag sicherte Kolumbus, im Gegenzug für das Bringen von Gold und Gewürzen, zehn Prozent der Profite aus dem Verkauf der Güter, Statthalterschaft über die gefundenen Ländereien und den Titel Admiral der Weltmeere zu und bestimmte, dass Kolumbus für Spanien einen westlichen Seeweg nach Ostasien suchen sollte.

Die Zeit zum Planen Ihrer Kampagne ist da!   Welches Argument pass zu wem?

 

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KURT SCHMID

Er hat die Schweizer Niederlassung des globalen Kommunikationsnetzwerks Lowe & Partners Worldwide geleitet. Er war Präsident des Verbandes der Schweizer Kommunikationsagenturen. Als Social Entrepreneur hat er eine Agentur für nachhaltiges Marketing gegründet. Heute ist er Präsident von WWF Schweiz und der Stiftung Domicil.

Heute begleitet er NGO’s, Unternehmen, Start-ups, Teams in Anpassungsprozessen und unterstützt sie, Ihre Anliegen, Ideen und Projekte erfolgreich zu vermitteln.

www.persuasion.ch

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Hard choices

It is interesting … some topics I stumble across again and again at different points in time – this probably means that I have not yet digested it or taken a stand on it for myself.

I think that some things just take times to evolve and grow and digest … in this hectic times we rarely have this time though. I need to have the time or more so take the time, there is no choice – because it is not in my control how long it takes me – my body, mind and spirit –  to go through it.

I finally understood that I need to be patient with myself if I want to evolve, grow and develop into the me that I have in mind.

The topic of hard choices is in the center of my thought – again – here is how Ruth Chang’s talk caught and fired my thoughts:

Hard choices are hard because the alternatives are not equally good – one is not better than the other.

She clearly explains why: there are two worlds we all move around in.

A comparison of alternatives is usually based on numbers and logic – with scientific quantities.

In the world of values, quantification is not done by numbers.

We need to introduce new ways of measuring …  Ruth proposes: … “that the alternatives are “on a par.”

When alternatives are on a par, it may matter very much which you choose, but one alternative isn’t better than the other. Rather, the alternatives are in the same neighborhood of value, in the same league of value, while at the same time being very different in kind of value. That’s why the choice is hard.”

There is no best alternative.

Knowing this alone makes the choice somehow easier, because you can not be wrong.

Are you are someone who fears to be wrong? You can not be wrong.

“Understanding hard choices in this way uncovers something about ourselves we didn’t know. Each of us has the power to create reasons.”

What reasons for choosing one or the other alternative do you make?

Or are you one of the people who don’t exercise their normative powers in hard choices? Are you a drifter?

“Drifters allow the world to write the story of their lives. They let mechanisms of reward and punishment — pats on the head, fear, the easiness of an option — to determine what they do.”

I choose to not be a drifter.

LINKS

Ruth Chang on how to make hard choices

3 timeless rules for making tough decisions
Actually time does play a role

From my favorite read Effortless Decision-Making

From the world of Numbers A former CIA executives advice on how to make hard decisions
Easy to spot that this is not the way 🙂

How Richard Branson makes decisions
A mix of both worlds

Wings for Life – Uplifting Experience

#netacad
#worldrun

The Wings for Life World Run is the first time ever that a global race took place in 33 countries and 34 locations at the same time. For me it was the proof that we can all do something together at the same time. It was the proof that the technology we have at our fingertips can actually bring us together and unite our minds and spirits for one cause.

This is just wonderful and a very powerful realization.

How did the idea for participating in this event get started?

Having worked with teachers and students for many years, I started to hear from teachers over and over that students do not read their study materials any more, everything is too long or too much. There is no motivation to learn. There is too much information out there and it is hard to choose. In contrast, in a conversation with a friend, he was telling me about the motivation – no actually much more than that – the dedication of Iron Man competitors or Marathon runners. I started to think about how I could find a way to put such kind of passion into learning. I went on a quest to discuss this with students and they told me that it would be great for them to see real life implementations of networking technology they can study and learn from.

Then the Wings for Life World Run project was presented to me and it made “klick”.

In technical terminology the technology that made this event possible is called nowadays called Internet-of-Everything Technology and Networking Technology is at its heart. I am supporting and promoting the Networking Technology Education Program for the IT Solutions provider Cisco Systems, the Cisco Networking Academy. This Education Program is in 165 countries and with its 1.000.000 students worldwide it is called the largest classroom of the world.

Such an event happening was the invitation from life, the unique opportunity to connect people with passion to learners by allowing them to take a look behind the scenes to understand the technological solution and see in front of their own eyes what it takes in terms of team work and leadership to implement a global race. To have this opportunity alone is great but there was another challenge I added. We shared the information and knowledge gained with the larger international network of learners in the Networking Academy program in many countries.

Here are my reflections about how it all went:

Did the experience prove true to your expectations?

The answer is a definite YES.

It is actually more than a Yes, because it exceeded my expectations. Being able to meet the people who had the idea of a World Run and the huge team who made it reality is more than I could imagine. Each single person is fully committed to making the event a success with his or her heart and mind. This energy will touch you. It will inspire you.

Every group member took his own time to feel the energy in its full power.
“Wow, this is exactly what I would love to do as a job …”
“… you started your company with 25?”
“I need to plan for this next time … .”
“ … thanks … it is great to be here.”

It is so exceptionally motivating to see a world that is doing the run together as ONE. Being part of this effort by making it a learning experience adds another level that should help to unite the youth in making the world theirs.

Did the students really learn what you expected them to learn?

Our group with Felix, Maximilian, Ivica, Nathan and Kevin was just great. The group was diverse – they were all from different backgrounds, with different interests and skills, at different stages in their life – and at the same time they were all ambitious, open to each other’s views and ideas which helped immensely to quickly find a way to work as a team. It was amazing to feel how sad we all were when our time together was over, including me. They all learned to communicate and share their knowledge in a team and for a larger network. A skill that is so important for any job in life, but rarely ever taught in school or university.

What was the most important for me: I could see the spark in their eyes when they fully understood the essence of my message. How do you know when that happens? Usually a person is rather quiet at that moment and you can literally see this moment of understanding, this insight in their eyes and facial expressions.

What was not so good or needs further improvement?

My real world learning activity was not that easy to explain. It is a complex collaboration on more than one level between five stakeholders who could not have done this alone. It is only possible to be successful if all partners bring their part to the table. Multi stakeholder partnerships are hard to explain and require not only the right attitude but also the ability to recognize an opportunity at the right point in time and in the fitting context.

It is just hard to explain to someone. It is hard to put in a few words. We live in a time of information overflow and people do not (have the time to) read any more. Marketing and Communication have to be short, precise and if possible, less than 140 characters, to be used in twitter messages to catch the interest of readers. Well, this is extraordinarily difficult when trying to explain a project that requires a multi stakeholder partnership to realize.

It seems that people are not able any more to identify opportunities and projects that are worth their time and effort. Continuing this work I will have to find better ways to explain the opportunities or find different words or images to make people understand their significance.

THANK YOU VERY MUCH
I want to thank each and everyone who did take the time to read the materials and to speak to me. Each single person who involved him or her in this project did so because of a personal relationship with me or another person I personally know or work with.

Thanks for trusting in me and my initiative.
I will build on this foundation we created for future collaboration and the next Wings for Life World Run on the 3^rd of May 2015.

Knowledge disappears

as soon as you have acquired it.

Have you noticed this as well?

It starts out with you wanting to learn something which may seem like a long way to go and a huge task. Depending on what you have in mind, it may really take quite a long time.

After you are done, finished the exam, start practicing and using the knowledge in your daily life and work, it seems effortless to you since you know what you are doing.

The knowledge became part of you and seemingly disappeared. You do not notice any more that you have the abilities you have. This can become an obstacle when you need to “sell” yourself, your expertise and knowledge, for example when job searching, or trying to move up in a company.

Then the ability of being able to look at yourself from a little distance would come in handy. Self reflection is a skill by itself, needs some practice and at best, support from another person.

When we think one step ahead: how about if we would like to help others gain knowledge, teach and mentor people to learn.

This looks like an even bigger challenge as behavioral economist Dan Ariely confirms: Ask Ariely: Do Professors Have to Be Boring?

Why? I think the reasons lies in the fact that the learning path of everyone is different as we are all unique individuals and go different ways to reach our goals.

A good teacher leads the way for you to find your own learning path.

LINKS
Why is communication the key?

War for Talents

Qualified and competent talents are missing everywhere

Instead of job portals where huge numbers of applications have to be filtered and HR and talent recruiters overflown with resumes from around the globe, not really knowing how to filter this data, Atlassian, a company from Australia started it’s “Europe, We’re Coming to Steal Your Geeks” campaign.

What lead to this decision: due to a limited supply of software developers in Australia they decided to look for programming talent in Europe. They decked out a bus, conducted interviews and hosted informational meetups at local coffee shops and pubs – all with the purpose of luring highly skilled developers back to Australia’s ‘Silicon Beach’ with a job at Atlassian and an all-expenses-paid relocation package to Sydney.

Does that mean that we have enough skilled talent in Europe?

No, it does not.

AUSTRIA   IT Qualification Study IBW [German] Institut für Bildungsforschung der Wirtschaft www.ibw.at	“Alumnis of IT HTLs, IT studies on Universities and Universities of Applied Science are lacking.”
SWITZERLAND   ICT-Fachkräftesituation: Bildungsbedarfsprognose 2020 [German] French Version ICT-Berufsbildung Schweiz  www.ict-berufsbildung.ch	“Need for IT Skills in 2020: 72‘500 persons, lack in 2020: 25‘000 persons.”
GERMANY   Technology Adoption Workforce Issue Study undertaken by CompTia	“45 % of business leaders in Germany believe that internal IT competency does not or only partly satisfy the need of the company.”

MY FACIT

Talent and culture are the key drivers of future success. A company needs to find incredible people who feel passionate about what they do and therefore can create a culture where people feel they can deliver the best work of their careers.

LINKS

Read about Innovative Recruitment Campaigns

All Generations engaged at WorldSkills 2013

Our Youth – Our Future

The Worldskills 2013 in Leipzig were an event not only for highly engaged and highly competent youth in 46 professions. It was also a cross-generation event. There were an equal amount of experts committed to mentor and coach their national winners to be able to compete with the best talents of 52 nations.

There were many meetings and conferences that took place in the Conference Center of Leipzig Messe organized and attended by European and OECD leaders about youth (un)employment from across the world.  In this truly global effort, that will be the basis for a continuously engaged platform, you could meet Ministers, Law Makers, CEOs of companies and foundations. They came together to not only speak about the currently very bad situation for youth in many countries but to take action and offer perspectives and a future to their youth.

The focus was put on joining forces, using synergies, learning from other`s mistakes and successes to leverage existing knowledge for changing the way things are. The dual education system which has been an essential part of the national education system in Germany, Switzerland and Austria is believed to be a big part of the solution to low youth unemployment. I attended following conferences during the WorldSkills Competition:

Green Industrial Skills for Sustainable Development

Humanity faces enormous challenges in the sustainability of our current lifestyles and systems. The decisions we take can either move us in the direction of sustainability or contribute to the growing problems. Green Industries are the driver towards sustainability and currently experience a high growth time. It is crucial to have access to the necessary skills to be able to realize the potential growth path.

The conference took place on July 1, 2013 and started with a plenary sessions and keynote addresses from Nobel Peace prize Laureate H.E. Daw Aung San Suu Kyi, Chairperson National League for Democracy in Myanmar, Ursula Müller from the Federal Ministry for Economic Cooperation and Development of Germany, Chakib Jeane and Marcos Pontes from UNIDO and Olga Strietska-Ilina from ILO. The following three panel discussions were dedicated to following topics:

• Panel 1:  Green Industry Initiative
• Panel 2:  Skills Development for renewable energy
• Panel 3:  Worldskills and how to sustain the industry through green skills competition development

It was a very interesting day dominated by the questions of how VET Vocational Education and Training can solve this problem to fill the skills gap detected in this crucial sector.

European Alliance for Apprenticeships” (EAfA)

Please see article about this initiative.

Skilling the future: VET and Workplace learning for Economic Success

This international conference organized by the OECD and the German Federal Ministry of Education and Research [BMBF] focused on the role of Vocational and Adult Education as well as Workplace learning as the emerging challenges. After the keynote parallel working groups started and engaged in the following topics

1. VET and higher education: transition pathways and innovative blends of VET
2. Systematic development of apprenticeships and workplace learning: changing roles of responsibilities of trainees, employers and social partners
3. Innovative concepts for making the bridge between school and work

I participated in the working group three and presented the success story of  Cisco Networking Academy – a CSR Program for educational organizations supplying a learning platform with IT Networking and System resources for IT skills development.

Resume
The Worldskills Conference Program 2013 “Our Youth – Our Future” was definitely a highlight of the WorldSkills Competition and will be instrumental to connect stakeholders on a global level to implement policies and programs that improve the situation and give our youth a prospective and positive outlook into the future of their nations.

LINKS
Worldskills Leipzig 2013
WorldSkills Conference Program
Cisco Networking Academy Program

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